Analysis of Coconut Water Market for Coco 100- myassignmenthelp

Question: Discuss about theAnalysis of Coconut Water Market for Coco 100. Answer: Introduction This report reflects the key understanding on the coconut water market and how newly introduced coconut water could be taken into consideration to establish effective brand in coconut water. In this report, study has been conducted on the coconut water named coco 100 which is introduced in the market with a view to create effective brand image. This product is introduced in the market with a view to reduce the overall gap between coconut products supply and demand in the market. Coco 100 is new products which will be useful to create high amount of profit and grasping good amount of market share due to the effective quality of Coco 100. In this report, adamantine study will be conducted to evaluate the marketing factors and associated business plans (Charles, 2016). Problem The main problem in selling Coco 100 in market is related to the uniqueness of its products in market and shortcoming of its less effective brand image in market. However, using of enterprises resource planning of cyber computing system through which company could implement digital marketing of its newly introduced Coco 100 is highly costly. It will increase the overall cost of capital of company (Shashikumar and Chandrashekar, 2014). Marketing Plan The marketing plan for selling Coco 100 is based on the using enterprises resource planning of cyber computing system through which company could implement digital marketing of its newly introduced Coco 100. If company uses this marketing plan then company could increase its overall Coca 100 sales. This Coco 100 is accompanied by several intents such as it is fully contained with Vitamin C and other beneficial intents. In addition to this, the size and quality of Coco 100 is also very high as compared to other brands of coconut water in market. Nonetheless, main clients of Coco 100 are those people who are suffering from Vitamin C and having skin problems (Rashid, 2016). There is no such packaging for Coco 100 and it is directly sold by business units to clients after implanting pilling up the coconut water. The main visibility of Coco 100 is highly lucrative to clients and this level of attractiveness of Coco 100 will increase the overall turnover of organization in determined appro ach. There are two rivals in the coconut market named H2coco and Cocobella. These two are the famous coconut brands which have captured at least 20% market share of coconut market. However, if Coco 100 is sold with the attractive packaging and high quality intents then it would not only result to increase in overall sales but also increase the market share of organization. Therefore, it could be inferred that marketing plan of the Coco 100 needs to be unique and attractive so that company could win over other existing rivals in the market. Nonetheless, Coco 100 needs to create core competency in the market while selling the coconut products in the given market segment (Young and Pelomo, 2014). Refrences Charles, A., 2016.Improved Income Generation To Widows Community Through Coconut Thatch Making Project In Mfuru Village, Mkuranga District Tanzania(Doctoral dissertation, The Open University of Tanzania). Rashid, J.M., 2016. Marketing plan of coconut. Shashikumar, S. and Chandrashekar, H.M., 2014. An analysis of production and marketing of coconut in Tumkur District, India.Int J Curr Res Acad Rev,2, pp.167-175. Young, D. and Pelomo, M., 2014. Solomon Islands Coconut Value Chain Analysis.